diff --git a/bench/formatter-bench.cpp b/bench/formatter-bench.cpp
index a4ddaa7b..b2cc0dcf 100644
--- a/bench/formatter-bench.cpp
+++ b/bench/formatter-bench.cpp
@@ -15,7 +15,7 @@ void bench_formatter(benchmark::State &state, std::string pattern)
     std::string logger_name = "logger-name";
     const char *text = "Hello. This is some message with length of 80                                   ";
 
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, text);
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, text);
 
     for (auto _ : state)
     {
diff --git a/include/spdlog/details/log_msg-inl.h b/include/spdlog/details/log_msg-inl.h
index 60ab3324..cb130532 100644
--- a/include/spdlog/details/log_msg-inl.h
+++ b/include/spdlog/details/log_msg-inl.h
@@ -12,9 +12,8 @@
 namespace spdlog {
 namespace details {
 
-SPDLOG_INLINE log_msg::log_msg(
-    spdlog::source_loc loc, const std::string *loggers_name, spdlog::level::level_enum lvl, spdlog::string_view_t view)
-    : logger_name(loggers_name)
+SPDLOG_INLINE log_msg::log_msg(spdlog::source_loc loc, string_view_t logger_name, spdlog::level::level_enum lvl, spdlog::string_view_t msg)
+    : logger_name(logger_name)
     , level(lvl)
 #ifndef SPDLOG_NO_DATETIME
     , time(os::now())
@@ -24,11 +23,11 @@ SPDLOG_INLINE log_msg::log_msg(
     , thread_id(os::thread_id())
 #endif
     , source(loc)
-    , payload(view)
+    , payload(msg)
 {}
 
-SPDLOG_INLINE log_msg::log_msg(const std::string *loggers_name, spdlog::level::level_enum lvl, spdlog::string_view_t view)
-    : log_msg(source_loc{}, loggers_name, lvl, view)
+SPDLOG_INLINE log_msg::log_msg(string_view_t logger_name, spdlog::level::level_enum lvl, spdlog::string_view_t msg)
+    : log_msg(source_loc{}, logger_name, lvl, msg)
 {}
 
 } // namespace details
diff --git a/include/spdlog/details/log_msg.h b/include/spdlog/details/log_msg.h
index d4183c1e..f2976df8 100644
--- a/include/spdlog/details/log_msg.h
+++ b/include/spdlog/details/log_msg.h
@@ -10,11 +10,11 @@ namespace spdlog {
 namespace details {
 struct log_msg
 {
-    log_msg(source_loc loc, const std::string *loggers_name, level::level_enum lvl, string_view_t view);
-    log_msg(const std::string *loggers_name, level::level_enum lvl, string_view_t view);
+    log_msg(source_loc loc, string_view_t logger_name, level::level_enum lvl, string_view_t msg);
+    log_msg(string_view_t logger_name, level::level_enum lvl, string_view_t msg);
     log_msg(const log_msg &other) = default;
 
-    const std::string *logger_name{nullptr};
+    const string_view_t logger_name;
     level::level_enum level{level::off};
     log_clock::time_point time;
     size_t thread_id{0};
diff --git a/include/spdlog/details/pattern_formatter-inl.h b/include/spdlog/details/pattern_formatter-inl.h
index 0a040115..99964030 100644
--- a/include/spdlog/details/pattern_formatter-inl.h
+++ b/include/spdlog/details/pattern_formatter-inl.h
@@ -60,7 +60,7 @@ public:
         }
     }
 
-    scoped_pad(spdlog::string_view_t txt, padding_info &padinfo, fmt::memory_buffer &dest)
+    scoped_pad(const spdlog::string_view_t &txt, padding_info &padinfo, fmt::memory_buffer &dest)
         : scoped_pad(txt.size(), padinfo, dest)
     {}
 
@@ -99,12 +99,12 @@ public:
     {
         if (padinfo_.enabled())
         {
-            scoped_pad p(*msg.logger_name, padinfo_, dest);
-            fmt_helper::append_string_view(*msg.logger_name, dest);
+            scoped_pad p(msg.logger_name, padinfo_, dest);
+            fmt_helper::append_string_view(msg.logger_name, dest);
         }
         else
         {
-            fmt_helper::append_string_view(*msg.logger_name, dest);
+            fmt_helper::append_string_view(msg.logger_name, dest);
         }
     }
 };
@@ -921,11 +921,11 @@ public:
 #endif
 
 #ifndef SPDLOG_NO_NAME
-        if (!msg.logger_name->empty())
+        if (msg.logger_name.size() > 0)
         {
             dest.push_back('[');
             // fmt_helper::append_str(*msg.logger_name, dest);
-            fmt_helper::append_string_view(*msg.logger_name, dest);
+            fmt_helper::append_string_view(msg.logger_name, dest);
             dest.push_back(']');
             dest.push_back(' ');
         }
diff --git a/include/spdlog/details/thread_pool.h b/include/spdlog/details/thread_pool.h
index 3923ffbe..d8e821aa 100644
--- a/include/spdlog/details/thread_pool.h
+++ b/include/spdlog/details/thread_pool.h
@@ -102,7 +102,7 @@ struct async_msg
     // copy into log_msg
     log_msg to_log_msg()
     {
-        log_msg msg(&worker_ptr->name(), level, string_view_t(raw.data(), raw.size()));
+        log_msg msg(string_view_t(worker_ptr->name()), level, string_view_t(raw.data(), raw.size()));
         msg.time = time;
         msg.thread_id = thread_id;
         msg.source = source;
diff --git a/include/spdlog/logger-inl.h b/include/spdlog/logger-inl.h
index d669c632..5a7143ce 100644
--- a/include/spdlog/logger-inl.h
+++ b/include/spdlog/logger-inl.h
@@ -21,7 +21,7 @@ SPDLOG_INLINE void logger::log(source_loc loc, level::level_enum lvl, const char
 
     try
     {
-        details::log_msg log_msg(loc, &name_, lvl, string_view_t(msg));
+        details::log_msg log_msg(loc, string_view_t(name_), lvl, string_view_t(msg));
         sink_it_(log_msg);
     }
     catch (const std::exception &ex)
diff --git a/include/spdlog/logger.h b/include/spdlog/logger.h
index c309b976..f2732d28 100644
--- a/include/spdlog/logger.h
+++ b/include/spdlog/logger.h
@@ -71,7 +71,7 @@ public:
         {
             fmt::memory_buffer buf;
             fmt::format_to(buf, fmt, args...);
-            details::log_msg log_msg(loc, &name_, lvl, string_view_t(buf.data(), buf.size()));
+            details::log_msg log_msg(loc, name_, lvl, string_view_t(buf.data(), buf.size()));
             sink_it_(log_msg);
         }
         catch (const std::exception &ex)
@@ -145,7 +145,7 @@ public:
         }
         try
         {
-            details::log_msg log_msg(loc, &name_, lvl, msg);
+            details::log_msg log_msg(loc, name_, lvl, msg);
             sink_it_(log_msg);
         }
         catch (const std::exception &ex)
@@ -170,7 +170,7 @@ public:
         {
             fmt::memory_buffer buf;
             fmt::format_to(buf, "{}", msg);
-            details::log_msg log_msg(loc, &name_, lvl, string_view_t(buf.data(), buf.size()));
+            details::log_msg log_msg(loc, name_, lvl, string_view_t(buf.data(), buf.size()));
             sink_it_(log_msg);
         }
         catch (const std::exception &ex)
@@ -238,7 +238,7 @@ public:
             fmt::format_to(wbuf, fmt, args...);
             fmt::memory_buffer buf;
             details::os::wbuf_to_utf8buf(wbuf, buf);
-            details::log_msg log_msg(source, &name_, lvl, string_view_t(buf.data(), buf.size()));
+            details::log_msg log_msg(source, name_, lvl, string_view_t(buf.data(), buf.size()));
             sink_it_(log_msg);
         }
         catch (const std::exception &ex)
diff --git a/tests/test_pattern_formatter.cpp b/tests/test_pattern_formatter.cpp
index fb6f75da..43d2e547 100644
--- a/tests/test_pattern_formatter.cpp
+++ b/tests/test_pattern_formatter.cpp
@@ -65,7 +65,7 @@ TEST_CASE("color range test1", "[pattern_formatter]")
     fmt::format_to(buf, "Hello");
     fmt::memory_buffer formatted;
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, spdlog::string_view_t(buf.data(), buf.size()));
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, spdlog::string_view_t(buf.data(), buf.size()));
     formatter->format(msg, formatted);
     REQUIRE(msg.color_range_start == 0);
     REQUIRE(msg.color_range_end == 5);
@@ -76,7 +76,7 @@ TEST_CASE("color range test2", "[pattern_formatter]")
 {
     auto formatter = std::make_shared<spdlog::pattern_formatter>("%^%$", spdlog::pattern_time_type::local, "\n");
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "");
     fmt::memory_buffer formatted;
     formatter->format(msg, formatted);
     REQUIRE(msg.color_range_start == 0);
@@ -88,7 +88,7 @@ TEST_CASE("color range test3", "[pattern_formatter]")
 {
     auto formatter = std::make_shared<spdlog::pattern_formatter>("%^***%$");
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "ignored");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "ignored");
     fmt::memory_buffer formatted;
     formatter->format(msg, formatted);
     REQUIRE(msg.color_range_start == 0);
@@ -99,7 +99,7 @@ TEST_CASE("color range test4", "[pattern_formatter]")
 {
     auto formatter = std::make_shared<spdlog::pattern_formatter>("XX%^YYY%$", spdlog::pattern_time_type::local, "\n");
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "ignored");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "ignored");
 
     fmt::memory_buffer formatted;
     formatter->format(msg, formatted);
@@ -112,7 +112,7 @@ TEST_CASE("color range test5", "[pattern_formatter]")
 {
     auto formatter = std::make_shared<spdlog::pattern_formatter>("**%^");
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "ignored");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "ignored");
     fmt::memory_buffer formatted;
     formatter->format(msg, formatted);
     REQUIRE(msg.color_range_start == 2);
@@ -123,7 +123,7 @@ TEST_CASE("color range test6", "[pattern_formatter]")
 {
     auto formatter = std::make_shared<spdlog::pattern_formatter>("**%$");
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "ignored");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "ignored");
     fmt::memory_buffer formatted;
     formatter->format(msg, formatted);
     REQUIRE(msg.color_range_start == 0);
@@ -200,7 +200,7 @@ TEST_CASE("clone-default-formatter", "[pattern_formatter]")
     auto formatter_1 = std::make_shared<spdlog::pattern_formatter>();
     auto formatter_2 = formatter_1->clone();
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "some message");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "some message");
 
     fmt::memory_buffer formatted_1;
     fmt::memory_buffer formatted_2;
@@ -215,7 +215,7 @@ TEST_CASE("clone-default-formatter2", "[pattern_formatter]")
     auto formatter_1 = std::make_shared<spdlog::pattern_formatter>("%+");
     auto formatter_2 = formatter_1->clone();
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "some message");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "some message");
 
     fmt::memory_buffer formatted_1;
     fmt::memory_buffer formatted_2;
@@ -230,7 +230,7 @@ TEST_CASE("clone-formatter", "[pattern_formatter]")
     auto formatter_1 = std::make_shared<spdlog::pattern_formatter>("%D %X [%] [%n] %v");
     auto formatter_2 = formatter_1->clone();
     std::string logger_name = "test";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "some message");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "some message");
 
     fmt::memory_buffer formatted_1;
     fmt::memory_buffer formatted_2;
@@ -245,7 +245,7 @@ TEST_CASE("clone-formatter-2", "[pattern_formatter]")
     auto formatter_1 = std::make_shared<spdlog::pattern_formatter>("%D %X [%] [%n] %v", pattern_time_type::utc, "xxxxxx\n");
     auto formatter_2 = formatter_1->clone();
     std::string logger_name = "test2";
-    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "some message");
+    spdlog::details::log_msg msg(logger_name, spdlog::level::info, "some message");
 
     fmt::memory_buffer formatted_1;
     fmt::memory_buffer formatted_2;