diff --git a/net/can/j1939/socket.c b/net/can/j1939/socket.c
index 51bfb220fad8..8817a258e73b 100644
--- a/net/can/j1939/socket.c
+++ b/net/can/j1939/socket.c
@@ -178,7 +178,10 @@ activate_next:
 	if (!first)
 		return;
 
-	if (WARN_ON_ONCE(j1939_session_activate(first))) {
+	if (j1939_session_activate(first)) {
+		netdev_warn_once(first->priv->ndev,
+				 "%s: 0x%p: Identical session is already activated.\n",
+				 __func__, first);
 		first->err = -EBUSY;
 		goto activate_next;
 	} else {