diff --git a/drivers/base/dd.c b/drivers/base/dd.c
index 10063d8a1b7d..1abd39ed3f9f 100644
--- a/drivers/base/dd.c
+++ b/drivers/base/dd.c
@@ -1068,8 +1068,12 @@ static int __driver_attach(struct device *dev, void *data)
 		 */
 		return 0;
 	} else if (ret < 0) {
-		dev_dbg(dev, "Bus failed to match device: %d", ret);
-		return ret;
+		dev_dbg(dev, "Bus failed to match device: %d\n", ret);
+		/*
+		 * Driver could not match with device, but may match with
+		 * another device on the bus.
+		 */
+		return 0;
 	} /* ret > 0 means positive match */
 
 	if (driver_allows_async_probing(drv)) {